Did you know that your mattress needs a protector for optimum performance and longevity? Just as you take great care in protecting items like a case for your phone or a sleeve for your laptop, you should also place importance upon how you care for your mattress to ensure that it will be resilient over time.
The millennial generation has characteristics that are interpreted in various ways, yet their unique traits and view of the world are shaping our culture and the way that we do business. They grew up in a world heavily influenced by digital media, and by 2020, they will make up almost half of the workforce in America. Therefore, it is important to understand how to effectively reach them in the mattress and bedding products industry.
As industry leaders in mattress ticking, we invest time into researching trends in fashion and interior design. We are influential in our fashion-forward business as we continue to differentiate by focusing on new product introductions and innovation. Along with the other common misconceptions about mattress ticking, we realize that solid white fibers, although fitting in some instances, are no longer the industry standard as the trends continue to change.