The millennial generation has characteristics that are interpreted in various ways, yet their unique traits and view of the world are shaping our culture and the way that we do business. They grew up in a world heavily influenced by digital media, and by 2020, they will make up almost half of the workforce in America. Therefore, it is important to understand how to effectively reach them in the mattress and bedding products industry.
Cleanliness should never be underestimated; it is an imperative aspect of life that strengthens overall health and wellness. The trend for antimicrobial fabric is ever-increasing because researchers and consumers have become more conscious and aware of its importance when it comes to everyday use and ability to extend the lifetime of the fabric itself.
Copper is element #29 in the Period Table. According to the Royal Society of Chemistry, it is an essential human element that helps enzymes transfer energy in cells. Its most popular uses are for electrical equipment and construction, yet because of its unique properties, it is now used in textiles. Culp Home Fashions offers CuTEC®, a yarn that utilizes the qualities of copper by binding the proprietary copper compound to the textile fiber. This enables the copper technology to become a homogenous part of the fiber matrix, and when used on a mattress, it can help bring wellness to sleep.